Test

https://youtu.be/PsfNRY_zqFM

Introduction to Slack 💻

Slack’s Co-Founder Steward Butterfield had previously sold Flickr to Yahoo for $25M in 2005 within a year of founding the company.

Steward had initially set out to build a videogame called “Glitch” which shut down in 2012. Slack emerged from the ashes of Glitch - it was the internal communication tool used by Glitch staff & Glitch users.

Some initial encouragement from friends convinced Steward & team to repurpose the tool for external use - it was launched on Product Hunt & got MAD traction.

Slack was acquired in 2021 by Salesforce for $27bn - it had gone public in 2019 via a Direct Listing.

​

About Slack in India 🇮🇳

<aside> 🤯 70% of Indian unicorns use Slack

</aside>

<aside> 💸 India is 3rd largest market (by PAID users) [3]

</aside>

<aside> 🧠 India is 3rd largest market (by FREE users)

</aside>

<aside> 👩🏾‍💻 Set up office in India in 2018. 120 employees.

</aside>

Given the above, I think it would be fair to say that Slack can invest in ELG (and, is already in fact investing in ELG in India).

Objective 🌟

In India, Slack has a FREE to PAID conversion problem to solve i.e. it has a large pipeline at the “in consideration” stage which needs to be converted into paying users.

<aside> ⭐ The goal of ELG for Slack in India is to “Establish value (free to paid conversion) & differentiation (versus MS Teams, Hangouts & MS Teams)”

</aside>

Although Slack users are concentrated in metropolitan cities such as Bangalore, Delhi NCR, Mumbai, Hyderabad & Chennai (due to the Tech ecosystem) - it would be advisable to host a virtual event.

<aside> 💰 The revenue goal would be to generate ~ $250,000 in net new ARR (attributable to this event) over a 12 month window post the event

</aside>

• The Math's
• 1. Slack has ~100,000 organizations on the FREE plan right now
  2. We would aim to get ~1,000 unique FREE organizations in attendance
  3. 1. Assuming there are 1.25 attendees per organization
     2. Note: We are NOT focusing on our already paying organizations
  4. Assume over a 12 month window post this event, 15% of attendee organizations convert to paid
  5. ~1000 organizations * 15% conversion * 25 seats * $6 per seat per month * 12 months = $270,000 ARR

Slack’s competition in India ⚔️

Based on a few conversations with peers, I was able to establish that Slack has ~ 3 major competitors in India w.r.t workplace collaboration:

1. WhatsApp
2. Google Hangouts (part of GSuite / Gmail)
3. MS Teams (part of Microsoft Suite)

​

Introduction to Slack 💻

Slack’s Co-Founder Steward Butterfield had previously sold Flickr to Yahoo for $25M in 2005 within a year of founding the company.

Steward had initially set out to build a videogame called “Glitch” which shut down in 2012. Slack emerged from the ashes of Glitch - it was the internal communication tool used by Glitch staff & Glitch users.

Some initial encouragement from friends convinced Steward & team to repurpose the tool for external use - it was launched on Product Hunt & got MAD traction.

Slack was acquired in 2021 by Salesforce for $27bn - it had gone public in 2019 via a Direct Listing.

• sh9su9q9piuq0i0q0qi0qi
• aqhqoquq9qu9quq
• uhyququq
• ​

​Hi